There is a current uncertainty regarding Brexit, price increase and wages, so it’s not rocket science to understand why the high-street sales are suffering so badly within the UK. To add to the worries, there are online stores who offer cheaper alternatives to high street products which throws a massive spanner into the works. So how can you boost your retail sales?
The controversy between substandard and a well-designed lighting strategy as part of your regular retail maintenance can be the difference between the number of customers and sales that your store obtains. By fabricating a high-quality shopping experience by using all tools available to you such as lighting, will generate the opportunity for repeat business.
Store lighting is an effective way of encouraging sales within your store. Lighting can be used to accentuate a certain product that you would like to showcase and on the other hand, it can be used to attract customers towards different segments of the store. Once a customer has entered a store, the lighting can have a massive impact on the buyer’s mood and their current mood can be affected by your brand and your products. Fluorescent lighting is a great tool to highlight a certain product, but customers can find this type of lighting very daunting when it is used too much within a retail environment. Yet on the other hand, LED lighting can give an effective yet calming effect which could create a comfortable shopping atmosphere which would encourage individuals to stay within the store to browse for a longer period of time which is very likely to progress onto an in-store sale.
Lighting can also be used with the assisting of filtering customers throughout the shop to where you want the customers to view which would hopefully also lead to a purchase. By including good lighting as part of your retail maintenance strategy for your store, visibility will be enhanced – meaning that customers will be able to navigate their way around the store making it more possible for them to stumble across a product that they like, rather than having low and dismal lighting which would encourage customers to leave. By having adequate lighting above certain sections within your shop can draw customers into particular areas of the shop that you would like to target and increase sales in. A well-illuminated checkout area will encourage customers to remember where the tills were at the end of their browsing binge.
Many stores are making the effective switch to LED lighting to save on energy costs and intensify their lighting. The majority of LED lamps have a rated life of up to 50,000 hours and a life span of up to 11 years which is approximately 50 times longer than the basic incandescent bulb, meaning that these lamps would not need to be changed as frequently which would save labour costs and time. To come to the conclusion of what type of atmosphere you want your store to portray, you will have to think about how you personally want the customers to feel when they walk into your store. A warm and soft lighting can make people feel relaxed, whilst on the other hand brighter lighting helps the customers see products more clearly and stay alert.
Contact the Opulous Innovation team today to discuss what we could do for your store in retail maintenance and lighting to boost your sales.
