Retail maintenance case study: Bulgari
Bulgari is one of the oldest Italian jewellery houses dating back to 1884. With avid collectors such as Elizabeth Taylor and Audrey Hepburn, the brand quickly became established as a luxury powerhouse. It’s taken four generations of hard and creative work to bring Bulgari to 230 retail locations worldwide. Today Bulgari produces an expanded product line of handbags, watches, fragrances, sunglasses and luxury hotels.
Opulous Innovation has worked with Bulgari for 3 years, providing a comprehensive retail maintenance service to all UK stores in Mayfair and Knightsbridge, including head office. We were originally called in to replace all the internal window lighting in the Bond Street store, this was extended to a lighting maintenance contract. The next project instore was to repair the air conditioning unit that had been out of action for 2 years.
The team quickly diagnosed the issue; the air conditioning had been closed in above the ceiling, providing insufficient ventilation. Despite the store having a maintenance contract with a different contractor, this company could not provide a solution. The system was relocated, restored and serviced by our approved sub-contractors. On recommendation of the store manager, we were asked to maintain the stores in the Royal Exchange and Sloane Street with weekly visits.
Our relationship extended to be involved with the refurbishment of the flagship store on Bond Street, London. Opulous engineers were onsite throughout the project, installing alongside the Italian teams and ensuring it met all UK electrical requirements. Other projects for the brand have included a variety of services such as installing the famous Harrods Christmas windows. This required a combination of bespoke upholstered displays and media provisions, installed to the highest standard. We continue to support Bulgari with the installation and dismantle of various pop up store in both Selfridges and Harrods. Our engineers are also security checked to work airside in Heathrow airport, allowing them access to Bulgari’s two stores for maintenance and visual merchandising tasks.